When I do enjoy myself a great cuppa, I’m not however at a degree exactly where I can establish the fundamental notes and flavours of sure brews. Perhaps I have not appropriately been educated enough about the matter, or I have but to check out a life-transforming espresso pull.

A journey to Perth, Australia back again in 2010 led Rameeswarran Sinniah (Ramesh) to realise the passion he had for a excellent cup of espresso, particularly speciality coffees. 

This was at a time when the recognition and availability of speciality coffees had been nevertheless low in Malaysia, he believes.

As a consequence, the excursion materialised into an chance for the previous Electronics Engineering graduate to turn into a wholesaler of roasted coffee beans via his marketplace, Auresso.

Appreciation for Arabica 

It appeared relatively unconventional to me that Ramesh dove into the speciality espresso scene by commencing out as a coffee provider. I’d consider that most men and women influenced by the art of espresso would want to be a barista and run their very own café.

Bringing this up to Ramesh, he replied, “We found a gap amongst neighborhood household people in getting freshly roasted speciality coffees.” 

He discussed that whilst Malaysia does make a whole lot of coffee, they are primarily of the Robusta and Liberica species, which are utilised widely in traditional espresso stalls. 

Graphic Credit history: Auresso

“These coffees are roasted darkish to accent the abundant flavours and mouthfeels, and served sweet and creamy, as typically, the domestically-grown beans don’t have many delicate flavours,” he pointed out.

“The speciality coffee industry consists almost completely of Arabica beans. With the higher-grade Arabica beans, it is achievable to roast them lighter in get to retain more of their origin flavors, reflecting the natural features of the coffee.” 

As the Australian coffee scene was additional mature in contrast to Malaysia’s at that place in time, Ramesh’s target was to bridge this gap by importing coffee from Australia to provide it domestically on the internet.

That’s why, Auresso begun with a B2C product on an ecommerce site in late 2011.

Reframing shoppers

In its early times, Auresso concentrated only on furnishing roasted espresso beans for residence customers. Revenue had been done on a pre-purchase basis and purchase fulfilment transpired on a month to month foundation. 

As consciousness grew although, Auresso instead began getting more inquiries from café owners who have been interested in its roasted espresso bean source.

“This gave us confidence and led us to emphasis predominantly on B2B sector ever due to the fact,” Ramesh reflected, introducing that their present-day shopper ratio is made up of 80% small business purchasers.

Graphic Credit history: Auresso

Now, Ramesh describes Auresso as a boutique speciality beverage provider. 

Much more than roasted espresso beans from area and intercontinental speciality coffee roasters, Auresso features organic and natural teas and high quality ingesting chocolate powders, to name a couple of.

The staff also provides espresso bar consultations for the revenue of commercial espresso equipment and grinders.

Worldwide transport is out there on Auresso’s site. Prior to the pandemic, Ramesh documented that Auresso has fulfilled orders from shoppers in Singapore, Thailand, Japan, Indonesia, Taiwan, Dubai, and the United kingdom.

Not your normal café

In 2017,  Auresso opened a showroom in Shah Alam as a one-quit store for its company customers to study, style, as perfectly as obtain espresso grounds and gear. 

The showroom was a aspect of Auresso’s enlargement plans, wherever it comprised a mockup coffee bar intended as a products sampling station, and to conduct simple teaching for Auresso’s wholesale shoppers. 

“Unfortunately, we had to shut and relocate all through the pandemic in get to sustain,” Ramesh explained to Vulcan Post.

“We have considering the fact that moved to Klang. Our existing area is utilised as an business office, our shop, and a tiny room for solution sampling with wholesale purchasers.” 

Picture Credit score: Auresso

Current café house owners or future kinds can also visit Auresso’s business office for a personalised product sampling session.

A developing homerista market place

The international coffee scene has undergone spectacular shifts over the previous handful of a long time. In Malaysia, recognition and accessibility for superior coffees, particularly speciality espresso has also elevated, if not exhibited by the booming café culture we see currently.

Homeristas are on the increase as properly, most likely catalysed by the lockdowns. It has now develop into extra obtainable for hobbyists to get their hands on brewing devices, complemented by coffee know-how sharing both of those online and offline. 

What that usually means for Auresso is that there is now a even bigger B2C market place than a ten years back when it at first started.

“In truth, we have been steadily growing our B2C sector at any time considering the fact that the pandemic by launching our online merchants in many marketplaces and shelling out a lot more on our electronic advertising initiatives which include generating top quality contents and paid advertisements,” Ramesh shared.

Graphic Credit: Auresso

Auresso is hoping to enchantment to property brewers who have at least some fundamental espresso brewing devices these types of as French Press, a drip coffee maker, Aeropress, espresso device, pour-around brewers, and more. 

The market also offers a complimentary coffee grinding support for home brewers if they do not individual a coffee grinder.

For now, Ramesh’s small-expression prepare is to maximize Auresso’s distribution quantity. 

In the prolonged operate, there are strategies from the founder to open up his possess cafés as effectively, as if coming entire circle in his first strategies to offer good speciality espresso in the Malaysian industry.

  • Discover extra about Auresso in this article.
  • Read through other F&B linked articles or blog posts we have written here.

Showcased Graphic Credit history: Rameeswarran Sinniah, founder of Auresso