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Apple has developed — and filled — a new executive position overseeing Latin songs small business on Apple Audio, suggesting that the organization is hunting to obtain a more robust foothold in the marketplace.
The Iphone maker has appointed history government Juan Paz to the new role as global head of Latin audio company. Paz will be primarily based in Miami, the place Apple is presently increasing its footprint, Billboard documented Wednesday.
In his new place, Paz will oversee Apple Music’s Latin company partnerships and get the job done with up and coming artists, media corporations, creative companies, and other field gamers.
Prior to joining Apple, Paz served as a electronic government at document label ADA, wherever he launched the firm’s Latin division and was named handling director in 2020. Right before that, Paz worked in digital marketing for Sony’s U.S. Latin and Latin-Iberia locations.
The new job and Paz’s appointment signal that Apple is ever more interested in the Latin audio enterprise. The business has a robust foothold in the U.S. Latin market, but isn’t really as solid throughout Latin America — a region wherever Spotify is dominant.
Spotify, which is Apple Music’s greatest competitor, also has an signifiant presence in Miami and also has places of work in several Latin American countries.
In accordance to Billboard, Apple’s head of Latin artist relations relocated to Miami in Could, even further hinting at the firm’s ambitions there.