Feedback Fatigue - Practice Plan


Data and analytics give business officials and experts all sorts of insights on what the customers need from a business, but sometimes there are things that you can’t figure out with the help of data and market analytics only. This is where customer feedback comes in.

Customer feedback is with time becoming the keystone of growth initiatives. According to multiple surveys and research projects, the act of asking for feedback is enough to keep the customers on their toes and make them come back. When a business attempts to collect feedback from customers, it’s easy to get overwhelmed with the number of possible ways it can do so. If you have a large customer base, managing feedback can be particularly hard. It is important to note one fact that businesses should adopt a proactive approach when it comes to collecting customer feedback to make sure they perfectly understand the customer’s needs.

Organizations these days go above and beyond to talk to the customer or learn about their needs and buying behaviors. Businesses set up different feedback channels to gain insights in every way possible. These channels include reviews on social media platforms, emails, website analytics, and feedback surveys. These feedbacks can later be used to improve various aspects of a business from its website’s user experience to the packaging of its products.

In this article, we’ll discuss the most effective ways to collect customer feedback which can be used to revise strategies and enhance customer satisfaction.


  • Customer feedback surveys

This is one of the most traditional ways to gain customer insights and feedback but creating an impactful and useful feedback survey can be more challenging than you think. There are a number of questions that you can ask your prospects and current customers. However, there are multiple options that you can choose from. You can either create a long, traditional survey that can help you gain elaborate insights about your target audience or a short slider survey that can help you target a specific issue.


  • Emails

Email is said to be one of the easiest methods to gain customer feedback as it is the backbone of many marketing strategies. You can use interaction as an email marketing strategy and share online surveys to gather customer feedback. To increase the likelihood of you receiving feedback from customers make sure you set clear expectations, organize the customer feedbacks and send personalized responses in return.


  • Social media

You can use social media to get candid responses from your customers. Direct messages, comments, and mentions are not the only ways you can gather customer feedback. You can also do so by using different social media features like built-in polls that allow businesses to see what their customers prefer.

When it comes to social media, the platforms are extremely vast so it becomes hard for you to see every feedback. For that, you can use tools like Mention to see what someone is saying about your brand on any social media platform. Although in order to run this tool smoothly, make sure you have a reliable internet connection in place. If you don’t, you can subscribe to one of the various internet plans offered by Spectrum, just contact them via Spectrum Chat and learn more about what internet services they offer.


  • Recorded sales calls

If your sales department has an outbound sales team, it is quite evident that they’ll be making a number of sales calls every day. Businesses tend to record these calls, which are then saved in call logs. These logs are often used to train new salespeople but they can also be used to drive feedback for your products or services. While these calls may not be from people who have converted into paying customers, but they can provide direct feedback about your product from people who have only just shown interest in it without investing anything into acquiring it.  


Wrapping Up

Customer feedback can help transform your business in a way that it becomes more efficient and productive. In order to gain customer insights that are helpful to you, decide on a single pressing goal and devise your customer feedback collection strategy accordingly.