The sales development team plays a pivotal role in lead generation. You see, they are that first contact point with potential customers. The representatives have the task of connecting with and nurturing relationships. That is why their role starts early in the sales cycle.
The sales development representatives (SDR) guide the potential buyer through the sales funnel. At this stage, they are also qualifying the leads. Only the promising or hot leads will move on to the sales team for conversion.
The benefits of using SDRs are easy to see. They offer great relief to the sales team. Do you,