Invest time in unpaid marketing strategies to spice up your small business. As you be taught extra about increasing your organization’s visibility in search, you could come throughout another term for the process: SEM. And whereas some marketers use this interchangeably with WEBSITE POSITIONING, it is vital to understand the distinction between the two. It is going to also help if you happen to take evenly Google’s statement that they don’t think about using keywords in the meta description as an on-page optimization factor. Actually, including key phrases in meta description entails some benefits too.
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