The largest downside we see is that you’ll need to have your own customer service resolution or use a third party service supported by Apple in order to use Business Chat. From what we’ve heard in Apple’s presentation it received’t be enough to solely have iMessage, which could be very cumbersome. As Business chat relies on iMessage there shouldn’t be any problems with attaching information, muting conversations and all the other stuff you’d anticipate from a chat app. By owning each the net’s strongest advertising tool and the world’s #1 messaging channel, Facebook can have its pie and eat it … Read More